The success of events is measurable with the help of an evaluation tool developed by the Event Company in cooperation with ACNielsen.

The question of the success of events and the correct spending of budget is more frequently asked these days. From now on the Event Company offers an instrument to its customers to measure the effect of the event on its participants. The event can be put into data and figures and thus be analyzed; the result may be integrated in further communications planning. The evaluations tool of the Event Company was developed in cooperation with ACNielsen, a leading market research company.

An instrument for many events

The evaluation takes place directly at the event by an anonymous survey.
Alternatively an online survey can be done. That instrument is right for employee events as well as customer events: Kick-offs, conventions, product launches and trade fairs. The evaluation is recommended for events with more than 200 guests.

Judgement according to scheme

As regards content especially the organizational framework and conditions, the satisfaction with the program, the atmosphere, the attitude to the organizing firm, and the individual usefulness of the visit of the event may be evaluated. What guests really think of the event and the organizing company is found out by a standardized questionnaire. Also the performance of the Event Company will get even more transparent by the survey. Upon request company specific questions can be added to the questionnaire.

Do you also want to get data and facts about your event? The Event Company will be happy to professionally support you with the new evaluation tool.
Contact us.