In the past years Austrian businesses spent considerable parts of their marketing budgets on trade fair presentations. At the end of last year some companies started to review their trade fair activities for 2009, especially in regards to their budgets. - Are there any alternatives?

The solution is the company fair to keep up the high level of the company image in public in spite of all budget restrictions. The live marketing character of the event will multi-sensually approach visitors of company fairs. That can be extremely useful with product launches.

Conveying lasting Messages

Following sensations will be exclusively conveyed by events with direct contact to customers: Pleasant favourable smells (e.g. lavender or lemon); attractions of taste (wine tasting, live cooking); haptic or tactile stimulations (touching objects, feel current of air); thermal stimulations (use of ice for a winter experience); or impulses to appeal to the sense of balance (flight simulator or similar). Further story telling can positively and emotionally charge brands as well as products. This also applies to background music. Customers will more likely remember brands and products through all those conscious and unconscious experiences than through media messages.

World of Experience for Brands and Products

The success of such an image transfer will be defined by the production of the event. From the marketing communications point of view the most important thing for a company fair is the perfect coordination of the event content with the already existing brand image. You will succeed in getting the best possible outcome if through the implementation of the company fair the world of experience of the brand from former advertising will be conveyed to the visitor at the fair.

Taking into Consideration for your Company Fair:

• Find an appropriate event implementation for the corporate identity and/or the brand of your business.
• Give your guests a message to follow in life.
• Do not only arrange/decorate all those rooms your guests will stay in for a longer period of time, do also include corridors/footpaths.
• Make use of the achievements of temporary architecture, communicate three-dimensional, it will pay off.
• Include company-own strength: Why not make persons behind a brand or product visible?
• People are sociable. Offer your guests opportunity for socialising. In that way key persons may be introduced to one another.

The Event Company Opitz & Hasil will support you with planning and implementation of your company fair. Contact us either by phone +43/2230/34 84-0 or mail.